ORICO

  BIO2YOU   What is it? Organic skincare for common skin complaints... from dry skin to anti-ageing.   What’s the USP? Keeping skincare organic, and harnessing the power of seabuckthorn (a popular anti-ageing ingredient just now; it contains a good.

  SWELL   What is it? A new British haircare brand designed to big up your hair.   What’s the USP? Three-step system to bring volume and improved growth to fine and thin hair, with no silicones and plenty of 'natural active' ingredients -- it's 97.

SEPAI

  SAI-SEI   What is it? Lovely, classy range of body products designed ‘to honour the principals and rituals of Japan’s ancient hot springs, known as onsen.’  What’s the USP? Home-sanctuary bodycare with the restorative and therapeutic benefits of a.

  FRESH KIDZ   What is it? New brand of deodorants for teens and tweens, made without parabens or aluminium salts, from www.keepitkind.co.uk (£2.99-£3.29, at Boots).  What’s the USP? Gentle deodorizing formulas designed for sensitive younger skin..

  ASTALIFT   What is it? A premium anti-ageing skincare brand from... Fujifilm. Yes, the camera-film company.  What’s the USP? Cutting edge skincare using high-strength antioxidants. Are there synergies between film and skin? Remarkably, yes.  As.

BEAUTE COSMETICS 

  AURELIA PROBIOTIC SKINCARE    What is it? An  affordable, ethical range of ‘bio-organic’ skincare created by Claire Vero, who spent seven years working in skincare development for a multinational brand  before setting up on her own.  What’s the.

PÜR MINERALS

RUBY LAFANT/ FARMER'S HAND CREAM

STRIPLAC     What is it? An innovative and rather brilliant new type of nail varnish.  What’s the USP? Combines the advantages of a gel nail -- rock solid, high-shine finish that lasts for 10 days -- with home-use convenience, ie you can paint it on.

MIRACLE SKIN TRANSFORMER

    TOUCHE BY FLAVIEN What is it? Luxurious, sophisticated natural hair-care range for the discerning  (and wealthy) consumer.  What’s the USP? Based on natural ingredients and starring Prickly Pear oil, which packs in even more essential fatty.

HOPE'S RELIEF

NOURISH What is it? organic skincare developed by the formidably talented Dr Pauline Hili, who for 20 years was technical director for Neals Yard Remedies (so there’s not much about this area of skincare and product formulation that she doesn’t.

KURE BAZAAR   What is it?  ‘Eco-trendy’ high-fashion nail lacquers What’s the USP?  The brand’s ‘good nail philosophy’: the polishes are free from toluene, formaldehyde, dibutyl phthalate and synthetic camphor and up to 85 per cent of the formula is.

GLAMGLOW MUD MASK 

IOMA www.ioma-paris.com What is it? Super-high-tech French skincare range. What’s the USP? ‘Evidence-based cosmetology’, aka measurably effective skincare for any type or age of skin. I still don’t quite understand what encouraged Jean Michel Karam,.

MARIE REYNOLDS LONDON